Groom Expo West information coming soon!
*Last year's info below

Thursday Programs

Brusher Bather Certificate Program

Teri DiMarino

Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade and How to Use Them

From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. "These techniques and tools will make the finished groom a true work of art," says Teri. Anals and ears will be also discussed.

Dematting… It’s Not What It Used To Be

Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

What’s In Those Bubbles??? Shampoos, Conditioners & Spray

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a "groomers-eye" view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

Getting the Most Out of Your Bathing and Drying Time

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Hair and Skin Certificate Program

Dr. Cliff Faver

Learn the science, the techniques, and product types to successfully put the “why” in what you do. A must for groomers, bathers, and office personnel in the grooming shop and veterinary clinic alike.

1) Understanding hair and skin

Learn the basic anatomy and function of the skin and hair. This is a critical foundation for this class and everything a groomer or bather does. This hour will explain a lot of the science about how nutrition, sebum and basic anatomy work so you can understand the “why” in what you do.

2) Understanding the difference in coat types and the products that need to be used

In this class you will learn the needs of the different coat types so you can make better decisions in the products you use for maximum results.

3) Understanding the common things that go wrong and that lead to skin issues

Always wonder why these skin conditions occur and reoccur? Does technique play a factor? Could I have caused that issue? When the client or veterinary accused me of causing the issue, is that true?

4) The science to follow in treating skin issues

Learn methods, techniques and types of products to fix the skin problems when they occur. Learn principles that will lead to success when treating skin issues, how to grow hair back on those shaved down dogs, and why steroids and antibiotics and the typical therapies for skin don’t always work.

Poodle Parlor

Blake Hernandez & Macie Pisa

In this fast and flashy, FABULOUS seminar you will observe as Blake and Macie refine, tweak, and transform a poofy pet into poodle perfection! You will learn time saving tricks and critical breed characteristics to enhance even the doodliest of dogs. They will discuss patterns and essential tools to help increase your speed and style at the table!

An Afternoon with the Creative Legends

Angela Kumpe & Lori Craig

Come join creative legends Angela Kumpe and Lori Craig for an amazing class on creative styling. This class will cover everything from the origins of creative grooming to what you see now. They will cover products of the past, present, and future including the pros and cons of each type and brand of product, as well as application techniques and tips. They will also cover how to achieve opportunities like media, film, and advertising as well as notoriety through creative grooming. There will be demonstrations on simple salon creative ideas and coloring techniques as well as creative finishing touches. They will include marketing ideas for your salon or mobile as well as how to price these add-on services. For those interested in competing or completing a design for an event or parade, we will cover how to plan out a creative design from placement to carving and coloring.

AKC S.A.F.E. Grooming Certification Program

Susan Sholar

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits.

This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

Thursday Evening

Geriatric Grooming Certificate Class

Mindy Dinwiddie

In this program, you will learn correct products and handling procedures to keep your geriatrics safe. Hopefully every dog we groom will grow to a ripe old age and knowing how to properly handle them can mean the difference to your clients. Everyone attending this class will receive a certificate of completion.

Establishing Your Identity

Joshua Morales

Do you spend your days cleaning up dirty, matted dogs? Have easy maintenance trims become a way of life in your salon? Would you like to see more customers with dogs in great shape-wanting breed profile trims? Salons thrive on servicing a broad spectrum of clients, but when the scales are lopsided it may be time to evaluate your customers’ perception of you. Are you viewed as a shop that only does easy maintenance and shave-down trims-or are you identified as styling only show dogs? In other words, do your clients view you as a specialty or full-service business? In this thought-provoking seminar, Josh will discuss how to “establish an identity” that attracts the type of clientele you desire.

Barkleigh Pet Professional First Aid/CPR Certification

Jill Pipino

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond. 
In this two-hour interactive course, you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for pet care professionals and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

Grooming Around the World

Victor Rosado

Learn the universe of grooming from the eyes and hands of a world traveling master groomer, Victor will also share the trends, the actual evolution and the adventures. This seminar features live demos.