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Sunday Programs

Sporting Dogs in the Salon

Nadia Bongelli

We all know about hand-stripping terrier coats, but what about proper care and grooming of sporting breed jackets? These techniques are more useful in your day-to-day grooming than you may think! Uncover a whole new world and coat type and add another handy skill to your arsenal.

Smooth Lines: Clippers, Attachments & Thinners

Tammy Siert

Are your blades leaving lines? Is the pattern you clipped too harsh? Does your client want a short back and long skirt, but you don’t know how to blend it? For the best finishes, learn the tips and tricks to create softer looks and make the clipper lines disappear. Get practical advice on managing these common challenges and put this knowledge into action to elevate your grooms.

Mixed Salon Styles

Cat Opson

In this one-hour demo, Cat will show you how to add some fusion flair to your average salon client. She will go over a few ways to introduce your clients to new styles, prep work, products to help you achieve better results, and time-saving techniques with snap-on combs.

The Art of Saying NO!

Judy Hudson

Running a grooming salon safely and efficiently requires setting clear expectations and boundaries with customers and employees. In this seminar, Judy shares do's and don'ts of managing positive and productive relationships with your customers and your employees.

Specifying Pet Shampoo

Dan Williams

This seminar assists the professional pet groomer to better understand the differences among today’s vast number of liquid grooming products. The audience is introduced to chemical formulas and active shampoo ingredients, with a focus on desired outcomes. Emphasis is placed on proper product selection to meet the needs of the groomer, the client, and the pet. Also included is a look at specialty products such as whitening shampoo, degreasing shampoo, and detangle and dematting shampoos.

Step Up Your Prep Work

Sue Zecco & Jay Scruggs

Do you ever wonder why your grooms don’t come out as nice as you would like? Do you have to keep going over your clipper or scissor work? It’s all in the prep work! Perfect prep work leads to a perfect groom. In this seminar, Sue & Jay will discuss preparing different coat types to get them ready for their finish grooming. They will demonstrate from the basics of prepping to the discussion of bath, brush, dry, de-shed, and fluff-out to have the dog best prepared for the finish groom. Tools, equipment, and product tips will all be shared. This seminar is great for all levels of grooming. Whether you are a bather/brusher or a do-it-all groomer, this will definitely help with the quality of your finish grooms as well as with the speed of your bath and drying time.

Salon-Perfect Scottie Cuts: Embracing the Terrier Spirit

Nathan Austin & Kathlena Austin

This class is designed from Nathan and Kathlena’s personal love for Scotties, aiming to debunk myths and rectify common grooming mistakes, including an introduction to the spirited nature of Scotties; crafting salon-friendly Scottie styles that retain the breed's characteristic look but are easily maintainable; techniques tailored to Scotties, from handling their vibrant personalities to mastering specific cuts, ranging from short clipper styles to those mirroring show standards.

Elevate Your Business with Canva

Meg Ioffredo

Meg Ioffredo of Elevation Media Management will explain how to utilize Canva to create cohesive and branded social media images to help market your business. Learn basic design concepts to apply to every graphic; explore the numerous features offered by Canva; and develop a brand image customized to you and your business!

Dealing with the Delusional: Groomer Edition

Kelsey Ann Sexton

Ever feel like you’re your own worst enemy? Do you overbook yourself and burn the candle at both ends? Are you striving for perfection and chasing your tail? As groomers, our work can be a direct reflection of our physical, mental, and emotional wellbeing. In this class, Kelsey Ann Sexton will teach you self-care skills and how to incorporate habits that will help you avoid burnout. Start taking care of yourself and leave the tail-chasing to the dogs!

Cracking the Code of Service Upsells and Retail Sales

Elena Volnova

In this seminar, you will learn how to create a grooming services upsell menu that generates money outside of grooming through physical and online sales to your customers. Find out the psychology behind dog parent purchasing behavior and how to pick and price products and extra services to generate additional revenue. Learn how to purchase the right products for retail and how to generate "mailbox money" through affiliate programs without investing a penny in inventory. Discover real-life examples of groomers who cracked the code of service upsells and retail and walk away with a list of products that dog parents actually buy without feeling threatened they would take away your business.

Kill Em with Cuteness!

Blake Hernandez

For the third time today, a matted dog hits your table. The client is picky and brand new, but that doesn't matter because you're a professional who is there to help the animals. In this seminar, Blake is going to help you find the main vein to getting clients to understand their shortcomings, give a spectacular trim with all the cuteness, and teach you how to set clients up for success.

Everyday Trims: Incorporating Asian Style

Arisa Thomas

There are a lot of people that say “my customer won’t let me do Asian Fusion.” This seminar will teach you how to show your clients that you can still do an everyday Teddy Bear trim, but also incorporate Asian Fusion techniques into the groom. With the techniques explained in this seminar, you’ll be on your way to slowly introducing Asian Fusion to those skeptical customers in no time!

Policies for Employee and Business Success

Denise Heroux

Adding to your team can seem like a very overwhelming task. The trick for setting your business up for success when adding employees is making sure you and the business are both prepared. Whether you are new to hiring or feel you need help getting on track with the staff you have, Denise will use her experience gained from years of hiring and maintaining employees to help you design a solid foundation to grow your business while managing employees.

Scissoring Techniques for Success

Allison Alexander

This seminar will teach you all about the different scissor and blade types, how to properly hold your scissors, scissor maintenance, recommended scissors for different coat types, demonstrations, and more. You will come away with inspiration and technical knowledge about scissor types, steel, and applications. You will be able to use scissors to groom your dog at any level of competition.

Don't Be a Creepy Hairdresser (And Keep Your Feline Clients Coming Back!)

Sarah Warner

We've all heard the phrase "dogs have masters, cats have staff." In this seminar, Sarah will remind us of our place in our cat clients’ lives by exploring the psychology behind the healthy Feline/Groomer relationship to better support and serve our fluffy overlords, and keep them wanting to come back!