Sunday Programs
Doodle Head Styles
Jay Scruggs
With there being all sizes, shapes, and coat types of doodles now we can't groom all the heads the same way. In this demo, Jay will groom a couple of different head styles as well as discuss the shape, coat type, and structure of the dog’s head in order to choose what head style is best for that particular dog. The same head style for one doodle might not be the best option for another.
Setting the Standard: Grooming Techniques for Setters
Lis Johnston
Uncover the secrets of specialized grooming techniques tailored for Setter breeds with Lis Johnston! Lis has years of experience showing and grooming AKC Champion Gordon Setters and will use this to show the details of coat care and techniques. She will also touch on the differences between the different Setter breeds and impart her knowledge on accentuating the Setter's unique features and maintaining their breed-specific appearance.
Handstripping for Beginners: Get a Grip on Grooming!
Jovi Wagner
Ready to level up your grooming game? Handstripping might sound like a tough skill to master, but with the right approach, you'll be pulling off that wiry coat like a pro in no time. It's not about strength—it's about finesse and technique, and Jovi will show you how!
Are You an Employee or an Independent Contactor?
Teri DiMarino
The dispute over the definition of independent contractors has been an ongoing debate in the pet grooming industry for years. In an effort to try to save money and avoid excessive taxation some groomers, or employers resort to some pretty creative employment policies. While they may solve issues in the beginning, alternative tactics can become a huge can of worms for everybody down the road. "Misclassified employees" can cause financial hardship on all fronts but, with a little knowledge and understanding, problems can be easily avoided. Teri will spell out the pros and cons in black and white. This class is sure to be an eye opener on all fronts.
Content That Books
Charles Swasho
Learn how to turn your social media into a powerful client-getting tool in today’s digital world. This class is for groomers who want to attract new clients, improve their online presence, and grow their business with confidence. Charles will cover how to create content that gets bookings including what to post, how to stand out, and how to connect with your ideal clients. You’ll also learn how to take high-quality photos and videos using simple tools, along with what equipment and apps that can elevate your content. In addition, they will touch on how to build a clean, effective website and how to use platforms like Google to promote your services and get discovered locally.
The Anatomy of a Great Trim: Structure, Movement & Grooming
Kathlena Austin
&Nathan Austin
Great grooming starts with understanding what's underneath the coat. In this class, attendees will take a practical look at canine anatomy and explore how structure, proportions, and movement influence the way we groom each dog. Learn how to recognize key anatomical landmarks, evaluate a dog's structure, understand how the skeleton and musculature affect the way a dog stands and moves, and connect that knowledge directly to the grooming table. Whether you're grooming a pet dog, a breed-standard trim, or a competition dog, understanding what's underneath the coat can help you make better grooming decisions and create trims that complement the dog rather than fight against its natural structure.
Fix My Faults: Grooming Corrections
Victor Rosado
A grooming instructor can easily fix the faults or make grooming corrections on previously groomed dogs, but you too can learn how to potentially maximize the look and appearance on your customers’ dogs. A second look, a second opinion, and a secondary correction will help you to understand how you can go from a good level of grooming to a higher and more superior level that will stand out on your grooming table. Join Victor Rosado, a multi-best-in-show-winning groomer, to learn how simple tips, tricks, and grooming corrections can get your dogs from first place to best in show in your everyday grooming...let your grooming table be the witness!
The Final Cut: Knowing When to Put the Shears Down
Kelsey Ann Sexton
Just one more snip... and then another. Sound familiar? Knowing how to groom is a skill, but knowing when to stop is one too. This session is about recognizing when a groom is truly finished and when chasing perfection is costing you time without improving the result. Learn how to identify the details that make the biggest visual impact, prioritize what matters on everyday pet grooms, work confidently with imperfect coats and structure, and recognize when "fixing" one more thing is doing more harm than good. You'll leave with a better eye for finishing, stronger decision-making behind the table, and the confidence to finally put the shears down.
The Efficient Groomer
Judy Hudson
Know for her “get’er done” style, Judy has groomed as many as 18 dogs in a day in her mobile unit! After years of working six to seven days a week, she now works three days a week bringing in a six-figure income. To say she has it down to a fine science is an understatement! If you are looking to streamline your grooming business, this is a must-see!
Poodle in the German Trim
Judy Hudson
Join Judy to learn some great techniques to dress up this often overlooked trim in our salons. This adorable trim is great for poodles that hate their feet trimmed and for owners looking for a mustache and beard.
The Human Behind the Leash
Kayla Scott
Every dog comes with a story, a personality, and a human who loves them. While groomers spend years learning canine behavior, coat care, and handling skills, we often overlook one of the most important parts of our profession: understanding the people attached to the pets in our
care. This class explores the psychology behind client expectations, emotions, and decision-making. Learn why pet parents communicate the way they do, how their experiences shape their perspective, and how understanding the human side of grooming can help you create stronger relationships, better conversations, and a more positive grooming experience.
Add-Ons and Pricing
Joey Villani
In this one-hour class, Joey will go over the five must-do’s in order to run a professional, profitable, and efficient salon or mobile operation. He will cover advertising, organization, professionalism, pricing, and continued business through rebooking.