Groom Expo West information coming soon!
*Last year's info below

Saturday Programs

Tips, Tricks, and Tools for Grooming the Poodle and Scissored Coat Types

Allison Foley

In this classroom, Allison Foley will discuss grooming tips, tricks, tools, and products that you should be using for poodles and scissored coat type dogs. Whether you are someone brand new or an experienced dog groomer, Allison will show you not only the best products but how to BEST use them on scissored coat types, as well as troubleshooting common issues such as dematting. Trimming using straight shears, thinning shears, and blenders for a perfect finish will be demonstrated.

Determine Your Own Salary – for Business Owners

Michell Evans

How much should you charge for your grooming services? We all want to know the answer to this question! The answer is in your budget! In this PowerPoint workshop, Michell Evans, The Grooming Tutor, will walk you through the process of creating a business budget for your salon. This workshop will help you determine what you need to charge in order to not only meet your goals, but live the life of your dreams!

Drop Coats with Lisa Leady

Lisa Leady

Sometimes it’s hard to work with those unforgiving choppy drop-coated breeds. Lisa will demonstrate the best way to capture a finished cute trim with personality. It’s common to put the same face on the same shape with the same coat texture, but Lisa will demonstrate different heads from the same canvas. Watch Lisa as she shows you how to make each drop coat a little special!

Holistic Grooming; It's Only Natural

Malissa Conti-Diener

Trending now in the grooming industry; getting back to a more connected way of grooming. Consider the whole animal, body mind and spirit. Learn the ways of compassionate handling, understanding natural product selections, building a holistic atmosphere, staying grounded and balanced while dealing with difficult pets and how to educate your clients on why you are following this philosophy. Take a new look at the compassionate holistic groomer.

Everything Shears!

Chris Anthony

So you’re at a show and need new shears, but there are so many options! Straights, curves, convex edges and bevel. What’s the difference anyway? Serrated, semi convex and titanium coated? Wait, what? Swivels should be held differently from non-swivel shears? Straights, curved, chunkers and thinners, swivels and non-swivels, the options are seemingly endless, how’s a groomer to choose? Never fear, we’ll cover all of this and more, including: basic shear anatomy, types of steel used and how to care for your investment once you get it home. Whether you’re a self-identified shear hoarder, just starting your collection, or want a better understanding of our favorite tool, this class is for you!

Poodle in a Teddy Bear

Jonathan David

Not all of our customers like a traditional Poodle trim with clean-shaved feet and face. Oftentimes they ask for a cute alternative, and the Teddy Bear is a great choice! The plush look of the body combined with the rounded feet and full face gives a sweet expression sure to melt the hearts of even the most finicky of clients!

Asian Freestyle Grooming

Olga Zabelinskaya

It's been a long time since a trend has swept so quickly through the grooming industry like Asian Freestyle grooming has. The adorable looks are fun for the groomer and client, but can be so much more than that. Asian Freestyle Grooming is the perfect way to leave an impression with everyone that sees the dog. In this demo, Olga will show you how to do an Asian style teddy bear trim on any dog that you are working on. She will also teach you how to introduce the style to your clients.

The Grooming Business - Not Just a Good Haircut!

Joey Villani

This is a great opportunity to listen to Joey Villani, a seasoned veteran of all sides of the Grooming Business, on the topic of running a more efficient operation. Lots of information will be covered in condensed form, so take lots of notes on this one! Time will be well spent in this class!

Fierce Felines

Blake Hernandez

If you loved Blake's action-packed and real refined Introductory Cat classes of 2019, you need to join him for the second installment as we go further into the art and procedure of the fiercest Feline trims. A real live demo of a Modified Lion trim on cat (barring the cat isn't hungry for Groomer fingers) will be included.

Handstripping for the Everyday Groomer

Victor Rosado

Explore the world of handstripping and learn how to apply it to your everyday grooming! This ancient technique gains popularity today as the groomers explore the benefits of this scientific grooming method. Learn the basics and more advanced methods that will give you more options to offer to your clients. This is a one-hour seminar with a live demo offered by the Handstripping Travel Team member of the World Champion Gold winning Team in Belgium 2017, Victor Rosado.

Successful Scissoring Techniques

Jay Scruggs

Are you having a difficult time trying to get a smooth finish on your dogs without spending a lot of extra time? Jay will demonstrate proper body positioning to get the best control of your shears. Choosing a shear that best fits your hand is key to balancing a shear for smooth scissor work. Jay will show you simple tips and tricks to help improve the quality of the finish on all breeds, and will demonstrate how to eliminate that bounce in your shear. Blade type, handle, sizes, and quality of steel will be discussed. Whether you are a beginner or expert, this seminar will benefit you.

Say This, Not That

Corina Stammworthy

Ever wonder what you could have or should have said in common pet grooming situations? This is a comical (and occasionally serious) approach to real-life salon situations. Grab a notebook and leave equipped with responses to comments such as "I don't want my dog to look like...", "He's a rescue", "I don't like this haircut", "But they are cheaper down the street", "I need a discount because I have 4 dogs", and so many more. This fast-paced and action-packed hour promises to entertain and enlighten you!

Just Say No!

Angela Kumpe

Are you tired? Tired of grooming dogs you dread to do? Tired of dematting dogs you feel should be shaved? Tired of booking dogs even when you are completely booked? Tired of finding yourself checking dogs in early or out late? Tired of telling your clients over and over that they need to come more frequently? Tired of grooming dogs that are not worth what you charge? Angela Kumpe will tell you how to change all these things. Learn how to stand up and say NO! Learn to say no to all the things that make you stress. Burnout is a real problem that groomers face, by standing up for yourself you can make sure you love your job every day and avoid burnout.

Going Mobile with Adriane Pope

Adriane Pope

24 years, 6 vans, and a trailer later…come learn how to start or improve your mobile grooming business by experiencing Adriane’s ride through the years. In this class, she will discuss building your own mobile unit vs commercial built, maintenance, scheduling, the dos and don’ts of mobile grooming, and more. During your time in this session, we will also work through any questions or concerns you have about running a successful mobile grooming business. Adriane will also share a couple of personal experiences with some of her special clients, such as Anna Nicole Smith! Come enjoy the ride!

The Westie

Tammy Siert

Having trouble putting a pattern on your Westies? Tammy will show you the correct pattern to avoid giving the “Hula” look. She will use clippers to show you blending techniques along with different tools to keep a coarse terrier coat. She will show examples of shortcuts to achieving that beautiful round head.

Full-Body Coloring with The Color King

Adrian Smith

In this creative grooming live demo, Adrian Smith, the Color King, will unlock the doors to your creative grooming side. Adrian will go over how to lighten the fur and how to safely and thoroughly apply full-body color in a dog. Adrian will demonstrate how to blend colors, and paint designs on fur. He will share all of the tips and tricks he has learned over the years, from pre-wash to time management. As an added bonus, Adrian will show you how to apply feathers and eyelashes.