Groom Expo West information coming soon!
*Last year's info below

Saturday Programs

Drop Dead Gorgeous Drop Coats

Jay Batista

Jay Batista will start this one-hour seminar by discussing the preparation of the coat and correct tools needed, followed by a demonstration on carding the jacket and clipper work to set the pattern. Jay will then show you the proper way to straighten hair on ears and legs and how to safely use hot tools—every Asian Fusion cut calls for flat ironing! The last step in this transformation is a cute face to complete the look.

Groomer’s Health: Prevention & Wellbeing

Linda Easton & Dr. Jim Warner

Hand and wrist carpal tunnel, back pain and fatigue limit too many groomers’ production. If you want to understand why this happens, learn to prevent it, and what you can do to feel better, this class is for you. We will discuss how scissor fit and use affects your hand, fatigue and carpal tunnel problems.

Get Good at Hiring and Better at Firing

Marco Lalau

In this seminar, Marco will go over his secrets for hiring and retaining the best employees. Marco will simplify recruiting, interviewing and evaluating candidates as these tasks can be daunting to most groomers. He will also touch briefly on why retention matters and is vital to pet grooming. Finally, Marco will finish the seminar with how to properly handle a dismissal.

Gizmos and Gadgets for Groomers

Cheryl Purcell

You’ve seen all those new tools, now find out how to use them! It seems like every time you open a catalog there’s some new grooming tool. Ever wonder if they're for you? Well, Cheryl, a self-proclaimed gadget junkie, is here to let you know what's worth trying, what you just can’t live without and how to use the tools correctly. Learn how to groom more efficiently, and with less stress.

Big and Beautiful: The Standard Poodle

Adriane Pope

If there's a single breed that you're certain to find coming to you for grooming, it's the Poodle. All of them—no matter what trim style their owners select—should be elegant, well-balanced, and scissored. Grooming difficult feet, achieving a beautiful topknot, and getting that overall balanced look are not the easiest tasks in the world. Adriane Pope will demonstrate techniques and short cuts, provide timesaving tips, and show you how to do quick and stylish everyday pet trims.

Itchy Dog

Dr. Cliff Faver

“Allergies are on the rise in our area.” “This allergy season is worse than the last.” Are they truly allergies or could it be something else? In this seminar, Dr. Cliff will explore the different reasons animals itch and how to control, fix, and even prevent many of the common issues we see in our grooming shops.

Caring for the Challenging Dog

Melissa Jepson

There are many terrific handling classes out there, but instead of focusing on the dog, this class is going to focus on you, the groomer. How can you set yourself up for success before you even step foot to that grooming table with the dog on it? What are the steps you need to take to ease your stress of difficult clients and work together to have a positive session? This class is going to completely change the way you approach your problem customers and give you the tools you need to turn frustration into victory!

Handstripping 101

Valerie Partynski

In this seminar, Valerie will teach you how to hold your tools correctly, how to strip a blown coat, and how to start and maintain a rolled coat. She will also show examples of why handstripping is so important for breeds with wiry coats, and how learning this specialty will make you an asset to your area and salon. From learning the products and tools to proper techniques, you will walk away feeling excited to try it on your own.

Kerry Fever

Irina Pinkusevich

The sexy Kerry Blue Terrier is a striking breed with that classic terrier outline. The beautiful unique color exudes power and elegance, and this magnificent terrier oozes majesty. How do we as stylists accentuate the powerful features of this breed? It all starts with proper coat prep, the right products, and specific tools. The combination of textures (wavy, fluffed-out and silky) require different scissoring techniques on different parts of the dog, and Pina will show you exactly where to draw the line.

Don’t Give It Away! How Much are You Worth an Hour?

Cheryl Purcell

Many groomers set their prices by what the shop down the street charges. That’s not how we should be setting prices. What you need to charge per dog and what I need to charge per dog are different because our costs to operate are different. Every groomer should know what they need to generate per hour in order to make a living wage. In this seminar, Cheryl will walk you through the process she uses to figure out how much you should be charging.

Delighting the Doodle Owner

Chris Anthony

Doodles; love them or loathe them, they are only growing in popularity. But decoding exactly what their owners want (much less actually delighting them) can be challenging. In this class, Chris will discuss breaking the news of the dreaded “shave-down” gently, realistic coat maintenance, and with the help of a living unicorn (a tangle-free Doodle in long coat), learn some quick & easy chunker tricks to add some style to the traditional doodle trim.

Meow, Wow! with Dana: Live Feline Grooming Demonstration

Dana Chavez-Rey

No two feline grooms are the same. Dana will do a live cat grooming demonstration and talk about the differences in trims. This class offers you safe alternatives to working with cats and modified techniques based on feline temperament. Dana will also cover a brief but careful look at sedation for our cats.

Cultivate your Business Mindset

Jess Rona

The level of success you achieve is in direct response to your mindset. The way you see your business and the way you see yourself in the context of your business determines what’s possible for you. Learn Jess Rona’s energetic and spiritual approach to business.

The Welsh Terrier in a Pet Trim

Victor Rosado

In this demo, Victor Rosado will show you how to achieve the correct breed profile with a clipped pet trim. Victor will go over the breed structure and how you should correctly work their coats to maintain the terrier coat. You will see him use thinning shears to properly blend and achieve that professional breed pet trim that you can be proud of and your clients will rave about.

The Winning Edge: A Guide to Everything You Need to Know About Shears

Nick Sklar

Do you know the difference between convex and beveled shears? What about the variety of thinners available to you? Take your scissoring work to the next level and learn more about your equipment, from the basics through advanced tips. In this seminar you will learn about the variety of equipment available, how to take care of it and how to make it work for you. Explore the proper ways to select, use and maintain your equipment so that it endures the test of time.

Poodle Shaving Basics

Allison Alexander

You will come away from this seminar with the inspiration and technical know-how to clipper your Poodles with ease and confidence. In addition, you will be able to clip Poodles with minimal equipment and keep them neat and tidy, and learn the equipment needed, clippering basics, how to achieve any desired length, and how to clip the face, belly, body, legs, and feet. We will also discuss finishing touches and how you can take your groom to the next level. These skills are buildable and scalable!

Future-Proof Your Business

Donovan Gallagher

Computers and tech are all around us—in our phones, our cars, and our homes—and no matter how you fight it, the grooming industry is incorporating them at a rapid pace. Our pet parents desire convenient and instant access to our businesses, memberships and “pay ahead” features are in high demand, social media is more important than ever, and the younger generation craves online booking over calling in for appointments. Learn how to simplify the transition from pen and paper to modern salon management and how it can change your life for the better.

Splash of Creative, No Dye Needed

Alyssa Kasiba

Do you want to add creative touches to your salon menu but don’t know where to start? Alyssa Kasiba of ABC’s Pooch Perfect will show you how to get creative with accessories—NO dye needed. Dipping your toes into the world of creative does not have to be scary! Alyssa will push your fears aside and show you ways to put a creative touch on every groom. Accessories are a simple way to add revenue to your salon, and with proper marketing, clients will request your creative touch.

A Pet Terrier

Victor Rosado

In the world of terriers, learn the proper way to groom wire-coated breeds for the pet owners. Handstripping is not just for show dogs! Victor will show you how to incorporate handstripping with your everyday terrier clients. You will see a live demo using the right tools for that terrier…don’t miss this seminar!

The Life of a Professional Groomer

Joey Villani

Getting up early, going home late, working on scheduled days off and everything else in between. All of this and still struggling to make ends meet. Doesn’t sound like an ideal career, does it? But there’s no reason why that sacrifice should not pay off and offer a happy, successful life. Listen to an expert as he guides you through your day to make it a happy, productive and profitable venture.