Saturday Programs

We often see dogs walking into our salons with conformational faults: outward-facing front legs, bowlegs, dip in the spine, unbalanced proportions, and so on and so forth. Did you know that we as groomers can visually correct those faults and make the dogs appear more appealing? In this step-by-step grooming demo, you will find out how you can make a dog look more attractive. Your clients will not know what you did differently, but they will notice the difference. Make corrective grooming your niche and stand out! Attract new clients after learning these priceless skills. If average is not what you want to be, join this seminar and level up your skills.

There are a lot of people that say “my customer won’t let me do Asian Fusion.” This seminar will teach you how to show your clients that you can still do an everyday Teddy Bear trim, but also incorporate Asian Fusion techniques into the groom. With the techniques explained in this seminar, you’ll be on your way to slowly introducing Asian Fusion to those skeptical customers in no time!

This session is ideal for emerging cat groomers as well as practicing cat groomers who struggle with explaining to prospective clients why regular grooming is so imperative for the cat’s overall health and comfort. Mercedes will address common myth conceptions, and groomers will learn the science behind our “why” so they can better advocate for their clientele.

Join Abby in this session where she will cover the basics every salon owner needs once they have a team, including IC vs. W-2, building a simple handbook, onboarding new hires, offering perks and benefits that make a difference in morale, handling team dynamics, documenting everything, scaling your team, and understanding your numbers as your staff grows.

Ready to ditch the rent, reclaim your schedule, and take your grooming biz on the road? This seminar is your step-by-step guide to transitioning from a brick-and-mortar salon to a thriving mobile grooming business. Charles will cover startup costs vs long-term savings, choosing the right van and equipment, scheduling and routing like a pro, maintaining loyal clients during the transition, and what really changes when you go mobile (and how to prepare). You’ll leave with clarity, confidence, and a clear roadmap to take your grooming skills from the salon to the streets without losing your mind or your clients.

We still want to give our clients the "Bichon look" but also want them to have the proper length of coat to stay in good shape between appointments so they don't come back matted. In this live demonstration, Jay will find the happy medium between a too-short trim and a too-long trim. This trim will be something you can do in your shop daily.

Knowing proper body construction of the dog helps make the grooming job easier and the finished groom look better. In this session, Teri will show how to achieve the edge that makes your grooming just a bit better than the salon down the street. Make crooked legs appear straight, long bodies appear shorter, and short necks appear longer. Understanding structure can also answer questions that you may have about a dog’s behavior or table manners. Give the owner the "show dog" appearance they have always wanted while making the groom go quicker and easier for you and the pet.

Join Judy as she shares what she has learned over her 30+-year career that has enabled her to continue to groom 10-12 dogs a day pain free. She will cover exercises she does to stay strong in this physically demanding job that we love, inflammatory foods you should steer clear of, and things you should do for your peace of mind. It’s time to take care of YOU!

Groomers are faced with multiple inquiries and personalities when offering a service to the public. Is your salon set up for success to handle these “delusional” requests? “Can you fit her in today? Is my dog done yet? Why so expensive? Can I pick up after hours? Don’t poodle my doodle!” We hear these comical and frustrating requests often. In this seminar you will learn how to go from “Customer Servant” to “Customer Service” by structuring your salon to be prepared for whatever delusional demands clients can come up with.

Your business runs on shampoo, and “tub time” is the most critical phase of the grooming process. The liquid products you use impact your business’s success, and there are products out there that do most of the hard work for you. This session will cover what key ingredients to look for, and discuss pH, the myths behind dilution rates, breakthrough conditioners, whiteners, deodorizers, facial washes, and more. Most importantly, the best methods for using these products and how to actually “do more with less” will be covered. This session offers a fresh perspective for any salon owner, mobile business, or start-up.

What are the do’s and don’ts of mixed-breed styling? In this session, Judy will show you how to give those mixed breeds personality with a simple and cute trim that will make any client happy!

Technical skill alone does not build a successful career. This comprehensive seminar focuses on the personal and professional development every groomer needs to thrive in today’s industry. Attendees will learn the complete grooming workflow from client consultation to final presentation, while also exploring communication skills, leadership, customer service, and competition preparation. The class also addresses burnout, stress management, social anxiety, confidence building, emotional resilience, and maintaining physical health. Designed for groomers at every stage of their career, this seminar provides the tools needed to build not only exceptional grooming skills but also a successful, balanced, and fulfilling life in the grooming industry.

Most salons only groom mixes and execute pet trims these days. In this seminar, Chris Anthony will show you a simple method to add style to small mixed breeds without adding more maintenance for the pet owner. Join Chris to learn how to style those cute teddy bear faces and stylish little bums to make any pet easy to maintain!

Ever wonder why some dogs look old and sad and other dogs look like cute young puppies? Do you ever look at a dog’s face and feel unsure of the best way to shape the ears, balance the chin, or how much length to take off? Grooming the whole face of a dog can feel overwhelming if you don’t know where to start. Join Jess as she shares her easy-to-follow, step-by-step blueprint that takes the big picture and cuts it down into small concepts so you can create a gorgeous, youthful, adorable expression on any face type.

How do you define the term “culture?” How does your team define the term “culture?” Do you know WHY you do what you do? Does your team? What is the importance of creating purpose? What is a USP? What’s your USP? What are the true costs of turnover? What are the first steps in correcting your culture? There’s a lot of ground to cover together in this session, so buckle up and join Joe to answer these questions and more.

Let’s dive into this creative classic twist! Spiral body or spiral leg, there is nothing quite like this stunning design. Milena will go over what tools and techniques she uses to make this design easy and practical so that anyone can achieve this look.

Anybody who has been "in dogs" for any period of time knows what a brachycephalic breed is. These dogs have short muzzles and broad heads and include such popular breeds as English Bulldogs, Boston Terriers, and Shih Tzu's, to name a few. These breeds come with their own set of issues that can cause problems, especially during the grooming process. Just washing the face of one of these breeds can be a challenge! Teri will focus on some of the problems unique to these breeds and how we can safely overcome these issues in the salon, sending out a clean, well-groomed dog with a sweet-looking and -smelling face.

In this session, Abby will cover how to define your brand voice across your salon's communications and content, write policies that protect your business but still sound like you, build templates for easy and hard conversations, how to keep your voice consistent when you're not the one responding, and visual branding basics such as fonts, colors, and templates to build identity. Your salon has voice—make sure it’s saying what you want it to!

Every groomer has experienced the client who questions your recommendations, struggles to understand your policies, or reacts negatively to a difficult conversation. But what if “difficult” isn’t always about the persona? This interactive session dives into the conversations groomers often dread and breaks down the psychology behind them. Learn how to navigate conflict, set boundaries, and communicate with confidence while still maintaining a positive client relationship. Rather than simply learning what to say, you’ll learn why people respond the way they do, and how to adapt your communication style to create trust and cooperation.

This session teaches pet professionals how to shift from a transactional mindset to a solution-based approach. Instead of treating issues like shedding, matting, odor, coat maintenance, or behavior concerns as isolated add-ons, attendees will learn how to identify the client’s real need, explain the value of the right solution, and create a more thoughtful experience that supports both the pet and the business.