Friday Programs

Groomer’s Business Summit: Starting Right and Staying on Track

Teri DiMarino

Let’s face it, do we ever really know everything there is about running a business? There is always room for input, and this four-session summit will help answer some of the questions you may have about your business. From opening the doors, finding clients, hiring employees, record keeping, payroll and pricing, it is a daunting task just to keep your head above water and make a profit.

Part 1) Building the Ideal Grooming Salon:

This slide presentation will take you from the floor to the ceiling and wall to wall in the construction of a new, state of the art grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small area by using labor-saving equipment, effective storage and “vertical square footage”. High visibility grooming and client comfort will be addressed, as well as some hidden aspects of salon ownership, such as seeking locations, leases, landlords and advertising.

Part 2) The Paper Chase:

Hiring and firing employees is never easy and governmental regulations require a business owner to do a lot more to keep things on the straight and narrow with the labor boards and your employees. Teri will go through some of the fine detail on the paperwork that is necessary in your business to keep you in compliance and avoid problems down the road.

Part 3) Pricing, Percentages and Profits:

Teri will share her business savvy and expertise on running a lucrative salon. ”What do I need to consider before setting my prices?” “How do I raise my prices” “What are my margins?” “Am I making a profit?” Why are my employees making more than me?” These, and a lot more questions, will be answered to help keep your salon productive and profitable. Payroll options will also be a topic of conversation in this seminar.

Part 4) Are You an Employee or an Independent Contractor?

This has been an ongoing dilemma in the pet grooming industry for years. In an effort to avoid excessive taxation, some groomers, or employers, resort to some pretty creative employment policies. While they may solve issues in the beginning, alternative tactics can really become a huge can of worms for everybody. Teri will spell out the pros and cons, and also address the most common questions about the differences between paying commission, hourly or salary, and try to shed some light on this controversial area. This class is sure to be an eye opener on all fronts.

AKC S.A.F.E. Grooming Certification Program

Susan Sholar

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits.

This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

Get Inspired! Tips & Tricks for Rejuvenation

Jess Rona, Joey Villani, Jill Pipino & Michell Evans

Are you trying to improve yourself within the profession of pet grooming? Maybe you would like to improve your scissoring skills or your customer service skills. Maybe you would like for your business to gross a million dollars next year. Maybe you would like to develop a more personal relationship with each pet that you groom or improve your employee management skills. Or maybe you dream of winning a grooming contest or retiring from grooming all together. No matter what your goals and aspirations this 4-part motivational series is for you! Each 1-hour segment will offer a new perspective by one of four top industry professionals. The opportunities that pet grooming offers are equaled only by its challenges. Each speaker will tell their stories, share their strategies and offer their ideas about how they overcame their challenges. If you are looking for inspiration you have come to the right class!

Mixed Breed Series

Mixed Breed Makeovers in Easy Breezy Styles

Cheryl Purcell

Learn to make over those mixed breeds with cute, easy styles! A new client comes in for the first time with a mixed breed and says, “Just make her cute.” Cheryl is here to help you come up with cute and easy trims for each dog. Cheryl won her first competition with a mixed breed, took her first medal at Intergroom with a mixed breed, and is a winner of the Taxi Memorial for Best Expression on a mixed breed. Whether it’s a mixed breed or a purebred in a nontraditional trim, Cheryl will help you. There will be before and after photos and live demonstrations.

Mixed Breed Mania

Cat Opson

In this exciting demonstration Cat will go over her techniques she uses to disguise structural flaws on mixed breeds and even explain how to translate the phrase "puppy cut". She will share her tips on how to satisfy your customers by tailoring the groom to suit your clients and their ability to maintain the coat. From short trims to long trims and different faces in between, you won’t want to miss Cat transform this mutt into a beautiful work of art.

Speed Grooming the Mix with Style!

Michell Evans

Time is money! In this demonstration Michell will show you her step by step process with attachment combs, that will revolutionize your grooming. You will be able to create fabulous styles and make money too! “The Evans Method” will change the way you groom forever. You will be able to create more beautiful and more expensive grooms for your clients in nearly the same amount of time!

“Mixing Up” Your Drop Coats

Valerie Partynski

Valerie will show you how to do a stylish, but easy maintenance trim on a drop coated dog. Being one of the harder coat types to work with, she will show you how to get a smooth finish in a short amount of time using snap on combs and thinning shears.

Everyday Dog Series

Quick and Trendy Poodle Pet Trim

Jonathan David

A great haircut is your best advertisement, but who has time to be a perfectionist? You do! A stylish Poodle pet trim isn't as time consuming as you think with the help of snap on combs, quality shears, and some time saving tips! Poodles are one of America’s most popular breeds and every groomer sees plenty of them, but often owners think a great Poodle trim is too much maintenance. Jonathan will show you how to give a great haircut that's a walking billboard of your work without too much time on your part and too much maintenance for your customers.

Super Styling the Doodle

Jay Scruggs

"Designer Breeds", like doodles, quickly became popular and every groomer should know how to groom and maintain them. There is some challenge involved by deciding how to best groom them to accommodate and please your customers, while also making it easy to maintain for you and the owner. In this seminar, Jay will show you how to create a cute and stylish pet trim by using thinning shear and scissor techniques that are quick and easy to apply in your shop.

Yorkie in a Teddy Bear

Olga Zabelinskaya

In this seminar you will watch as Olga transforms a Yorkie into a cute and cuddly, teddy bear trim. She will use blending as well as shaping to demonstrate a balanced trim and give the dog a round head and fluffy legs. This is a traditional trim that clients will love and it can be modified shorter for low maintenance.

Calming Handling Techniques Demonstrated in an Asian Fusion Style

Jess Rona

Jess will share how her gentle grooming approach keeps her clients happy and their owners coming back to her. She will discuss how she decides to create the right style for the dog’s personality and achieve a cute trim using her scissors and snap-on combs, while she shows you how to create an adorable Asian inspired pet trim on a mixed breed. If you have never tried Asian inspired trims or you’re just getting started you won’t want to miss this one!

Friday Evening

"Who Am I?"

Blake Hernandez

This Branding and Marketing seminar is not one to miss! Blake will discuss everything from finding your flavor to social media and everything in between. What can help spark your personal ingenuity and how to find value in it. You will understand the difference between your image to the industry and your image to your clients and where that path can take you. Learn about the apps to use and how people interpret them and so much more!

Mix It Up!

Mackensie Murphy & Anne Francis

2 comb body, 0 comb legs, round head, trim ears and repeat! Who’s getting tired of doing the same old pet trims all day, every day? In this live demo seminar, Mackensie and Anne will share with you their tricks and techniques to spice up your everyday grooms.

Safe and Stress Free Grooming with Kenichi

Kenichi Nagase

Learn the safe and efficient grooming process and the right way to groom
depending on the dog breed with Netflix dog grooming star, Kenichi (Poodle Ken) Nagase. Most importantly, learn how to connect with dogs by understanding their feelings, make dogs feel safe and stress-free, be cooperative to make the grooming easy and perfect. This is the heart and concept of “Poodle Ken” Nagase grooming style. Learn his style and you`ll have “furkids” and “pawrents” looking forward to coming back to your salon.

Wanna Be a Mobile Groomer?

Koko Tanaka

There are many choices when it comes to being a mobile groomer these days, but which one is right for you? Koko wants to share her success story. She will discuss how to transition from working for someone else to owning your own business, peacefully. How should you advertise your business, set prices and your service area? Do you need a grooming Van? 
Koko is a Japanese native who has built her business from the ground up, with a little help from her friends, but without the support of a spouse or a family nearby. She has overcome the language barrier and currently operates her second mobile unit by nothing but word of mouth.