Groom Expo West information coming soon!
*2017 info below

Thursday Programs

Brusher Bather Certificate Program

Teri DiMarino

Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade and How to Use Them

From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. "These techniques and tools will make the finished groom a true work of art," says Teri. Anals and ears will be also discussed.

Dematting… It’s Not What It Used To Be

Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

What’s In Those Bubbles??? Shampoos, Conditioners & Spray

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a "groomers-eye" view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

Getting the Most Out of Your Bathing and Drying Time

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Barkleigh Pet Professional First Aid/CPR Certification

Jill Pipino

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

In this four-hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a demo dog. This unique course is customized for groomers and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

Developing Your Eye For Grooming And Conformation

Victor Rosado

This seminar takes you on a journey to develop the ability to study, understand, interpret, and transfer the breed standards into your styling techniques in a fascinating and precise way. Join Best In Show Winner, Victor Rosado as he guides you through some visual exercises to train your eye in order to understand and learn a series of principles that he has found necessary in the formation of the successful pet groomer, competition groomer, or anyone in the industry related to pet styling. These principles are not often offered in teaching programs and are available only in this unique seminar.

Dog Behavior Solutions: Control And Retain Your Clients

Gary Wilkes

The foundation for all behavioral control is knowledge of what dogs do – and groomers have that in great abundance. This course will help build your foundational knowledge that goes beyond just observation and moves to actively controlling dog behavior. This benefits your business and your personal life with dogs. For instance, being a better handler allows you to serve a broader selection of dogs – but fixing those dogs to make them easy to handle opens up an even broader market. Knowing how to directly fix behavior problems helps cement your bond with your clients as the go-to person in their dogs’ lives. Sometimes skill with behavior problems is a simple, critical benefit.

The main reason clients get rid of dogs is because of unacceptable behavior. If you can fix the problem you keep the client. Even if the client needs professional training or behavioral assistance, it’s a good idea for you to know how to evaluate those services and guide them to the right person. This series will help fill in your foundational knowledge and give you specific tools to build, shape and change behavior to help dogs adapt to living with people in the real world.

Paving The Way To Success: A Guide To Business And Individual Changes

Joey Villani

Joey Villani has been referred to as the “Dogfather” because of his decades of experience in the grooming industry. Joey knows what it takes to be a successful groomer and business owner. In this brand new, four hour program Joey will share his knowledge and expertise, and answer your questions to help you maximize the success of your salon.

Hour 1) The Things That MUST Be Done

Sometimes all we know is grooming, but as we move further into our careers, we find out sometimes that's just not enough. Joey will show you what it takes to make a perfect operation. Learn the art of advertising without breaking your budget, asking and knowing all the right questions when dealing with customers, commanding the perfect staff, how to have the safest salon, the art of keeping your clients, and pricing your work.

Hour 2) The Mind Is Where All Success Is Built

After doing numerous seminars all over the world, it was made perfectly clear that most problems start with the person - employers and employees both. If you are feeling you are not all you want to be, then this is the seminar for you. This seminar will guide you through some of the toughest moments in life. See how these proven methods can change your thinking and make you the best at all you do.

Hour 3) Where's the money?

It sometimes seems the more pets we groom the less we seem to make. In most cases it's not the amount of pets but how we manage our funds and the set-up of the salon. Have you ever put together a business plan or know how much your space is costing you? In this segment we will cover these questions and more money bleeding topics.

Hour 4) Ask the Dogfather

Not sure, confused, or just want to make sure? We want to help and answer whatever is on your mind. If you’re thinking it, so is someone else. Ask Joey any question or questions about running a successful operation. This is a great way to network with other groomers in the room, recognizing helpful hints or problems in common.

Thursday Evening

Behavioral Grooming: Creating A Fear-Free Grooming Experience

Khris Berry

The reactive dog can bring a well-honed grooming day to a grinding halt. Lost time, poor quality, and danger to the pet and groomer are just a few examples of the consequences suffered by Pet Professionals when dealing with fearful or aggressive pets. This class will teach Groomers to implement better handling techniques in their everyday grooms to promote a fear-free Grooming experience for all dogs. Better handling equals better grooms, happier dogs, safer services, and more satisfied clients. Attendees will learn to apply solid Canine Behavioral practices in a salon setting and achieve safer and more enjoyable grooming sessions for stylist and temperamental pet.

Living The Dream: How To Open And Manage Your Own Grooming Salon

Carol Fellbaum

This class will have a little humor, a bit of inspiration, a few true stories, and a whole lot of information about owning and managing a successful grooming salon. We’ll cover the startup process and overheads, from signage to obtaining a business license and a suitable location. Then we’ll touch on recruiting, hiring, marketing, management, customer service and, of course, taxes. Transitioning from groomer to business owner requires knowledge in many different and varied areas. We’ll toss around ideas, talk about what inspires and motivates you, and how to funnel that into a plan for a thriving small business.

The Art Of Scissoring

Mackensie Murphy & Anne Francis

Curly coats can be found on a variety of pure breeds as well as mixed breeds. Within these varieties you'll find many coat textures and densities and each will require the use of different types of shears and products to achieve a beautiful trim and crisp finish. In this seminar, top competitors and Groomteam USA members, Mackensie Murphy and Anne Francis will demonstrate their scissoring skills on three different commonly seen curly coat varieties. They will discuss the various lengths and preferences of their shears, the types of cutting edges they prefer for each coat type and recommendations of products to assist in achieving the best finish for the various types of curly coats that they will be demonstrating on. Whether you groom oodles of poodles or cute, curly mixed breeds, this is a seminar you don't want to miss!

Poodle Pet Trims For The Everyday Groomer

Cat Opson

Cat will be demonstrating easy Poodle pet trims that can be accomplished in your shop every day. For those clients that want their Poodle to be representative of the breed, she will show how to achieve a low maintenance breed trim. Then for the clients that don't want their Poodle to look like a Poodle, the cute and always popular teddy bear trim will be shown live. Cat will accomplish each trim using snap on combs and reserve scissoring for finishing touches and working on heads. You won’t want to miss this seminar learning from one of the most well-known groomers in the industry.