Groom Expo West information coming soon!
*2017 info below

Sunday Programs

Conquer Bad Hair Days Forever: The Truth About Coat Damage, Mats And Tangles

Dave Campanella

We struggle with de-shedding, de-matting, and de-tangling on a daily basis; many opinions, techniques, tools, and products attempt to tackle these challenges. However, we really need to understand some basic hair physiology and chemistry to select the best approach. We will review client dog video and the hair samples taken and analyzed with electron microscopy, observe coat damage, mats, tangles, and undercoat from several common coat types up-close as never seen before. This data provides keen insight that leads to guaranteed results! Learn how to safely release more shedding and mats while avoiding the risk of further coat damage and messes, eliminate pre-brushing and reduce stress. Create a much calmer environment by avoiding muscle strain and/or injury to you and your client dogs. Save time and earn more just by understanding the “Truth” behind bad hair days!

Thinning Shears: A Groomer’s Best Kept Secret!

Jonathan David

Jonathan believes thinning shears are one of his most useful cutting tools. He executes entire haircuts on a variety of coat types using thinning shears alone. In this live dog demonstration-style seminar, he’ll share his use of the “scissor over comb” techniques that he has learned and developed into his own personal style. The “soft looking” lines of thinners vs. the blunt cut of a scissor results in smooth layering and a natural looking finish incomparable to any other. And with the use of thinning shears you can achieve any length trim without being limited to snap-on combs.

Nutrition: How Does That Effect My Job?

Dr. Cliff Faver

How much does nutrition play in the health of the skin? You might be surprised! Come and learn more about the diets we feed and what you may want to consider in choosing and recommending a diet. How much can we trust labels and what do we need to know about the dog food industry?

Get Good At Hiring And Better At Firing

Marco Lalau

In this seminar Marco will go over his secrets for hiring and retaining the best employees. Marco will simplify recruiting, interviewing and evaluating candidates as these tasks can be daunting to most groomers. He will also touch briefly on why retention matters and is vital to pet grooming. Finally, Marco will finish the seminar with how to properly handle a dismissal.

Olga’s Grooming Time Savers

Olga Zabelinskaya

Olga will discuss how to save time during washing, brushing, dematting, and styling dogs. She will discuss planning the right schedule and using proper tools to help make the grooming process easier. You will enjoy Olga’s unique direct style and her “New Jersey accent” - as she puts it - honed from her homeland in Russia. You will appreciate her hard work ethic and her winning style as one of the top competitors in the world.

Scheduling Your Mobile Clients

Will Comparsi

In this seminar, you will learn how to schedule clients to optimize productivity and sales. Did you know that most groomers, whether they are mobile or in a brick and mortar salon, have been doing it wrong? Learn how to change your schedule to put money in the bank and a better end of year financial outcome.

Cats: Armed And Dangerous!

Danelle German

The keys to success and safety when dealing with aggressive felines include working with confidence, speed, and an understanding of a cat’s reactive behavior. During this lecture, Danelle will show you how to perform a quick and thorough pre-assessment on every cat you groom, as well as equip you with the knowledge to make smart decisions on what cats to groom and how best to groom them. Handling techniques will be demonstrated on a live cat.

Grooming The Big Dogs: Airedale Terrier

Jay Scruggs

The Airedale Terrier -- the largest of the terrier group -- is commonly called the "King of Terriers", and should be groomed as such. The Airedale is a hand stripped breed by breed standards, but Jay will show you how to maintain the correct profile in pet trim using clippers. Hand stripping and carding also will be demonstrated to satisfy those owners who want the "natural" look. You'll learn techniques and short cuts, scissor and thinning shear techniques, and time saving tips on how to achieve a quick and stylish pet trim.

Contest Grooming For Dummies

Tammy Siert

Want to learn how to prepare dogs for the contest ring? And prepare yourself? Thinking about competing for the first time? Want to make GroomTeam USA? If you answered yes to any of these questions come to this seminar. Learn the most efficient ways to make it to the top from retired GroomTeam Member Tammy Siert. She will give pointers and tips for the entry level competitor to the seasoned competitor.

Adding Self-Service To Your Salon

Corina Stammworthy & Macie Pisa

This new salon trend can be an easy moneymaker when done right! Corina and Macie will cover build-out, products and equipment, and how to convert self-service customers into lifelong grooming clients. Learn how to design and grow the self-service side of your business so that it’s working for you!

Canine Terminology & Structure

Carol Fellbaum

Do you know your dog’s stifle from his hock? His withers from his occiput? Come spend an hour with Carol and learn the proper, technical terms for canine anatomy and structure. Professional groomers should know the accurate, technical terms used in their profession. This class will allow you to communicate effectively with your clients and others within the industry. Don’t put your paw in your muzzle. Learn the correct terms.

Going Green: Why Organic And Natural Make A Difference

Gerry Kass

In this seminar, Gerry will discuss the benefits of natural and organic products to dogs, cats, groomer and environment, why they are profitable, and why so many more consumers are using these products. Understanding how the ingredients work and what they are, as well as how to promote these products will be also be covered.

The Stages Of Hand Stripping

Jared Lane

In this new exciting demonstration, Jared will share his secrets to successfully hand stripping terriers. He will discuss the different stages of hand-stripping and the details of each process. Jared will share the products he uses along with his techniques such as stripping, carding and rolling. Jared will explain the differences between blown coat, show coat or prime coat, in addition to showing you how to tackle the coat with the right tools.

Drop Coats

Lisa Leady

Sometimes it’s hard to work with those unforgiving choppy drop coated breeds. Lisa will demonstrate the best way to capture a finished cute trim with personality. It’s common to put the same face on the same shape, with the same coat texture but Lisa will demonstrate different heads from the same canvas. Watch Lisa as she shows you how to make each drop coat a little special!