Groom Expo West information coming soon!
*2017 info below

Saturday Programs

“Me Too” Grooming Shop: Set Yourself Apart From The Competition

Dr. Cliff Faver & Suzanne Marchetti

If your grooming salon is just like everyone else, why would people come to you? Let’s look into niche marketing and talk about how you can beat the competition in your area. Find new ways to work smarter, not harder to increase your income!

Growing Your Business One Cat At A Time

Danelle German

This seminar covers the business side of it all, from creating a feline-friendly environment to planning for healthy growth and making it happen. Topics include establishing yourself as the premier cat groomer in your area, winning your clients over with your exceptional grooming and handling skills, and how to create a customer-friendly menu of services and add-ons.

Designer Doo’s For Mutts!

Kathy Rose

Kathy has been perfecting designer dog styles for more than three decades at her salon. Learn how to create stunning styles that conform to each dog’s structure and suits the personality of both the client and the dog. Learn how to adapt breed profiles from purebreeds to create gorgeous “designer dog hairstyles” that will wow your clients. Kathy will also demonstrate how add-ons such as hair extensions, temporary color and bling will help to get you designer dog prices!

Super Styling The Springer Spaniel

Jay Scruggs

The bold and flashy Springer Spaniel a sporting breed that is commonly groomed incorrectly. In this seminar, Jay will demonstrate how to set your pattern lines for a pet or show trim because they should be identical. He will also show you how to properly apply his techniques and what tools to use to achieve the correct breed profile. Learn tips on how to create a beautiful head and his short cuts to a stylish pet trim.

Everyday Formula For Salon Creative

Christine Speerin

Get creative every day with cute easy styles to make your client and salon stand out. Christine will demonstrate and explain how to complete a creative design quickly and easily that will be sure to impress.

Handling Bad Reviews With A Winning Attitude

Khris Berry

Every business eventually faces the dreaded bad review. Handling bad reviews with class and style is an art - and this seminar will teach you how to navigate the treacherous waters of Google, Yelp, and Facebook reviews. You will learn how to craft appropriate responses; emotional, non-emotional, factual, humorous, and many more. Your public response (or lack thereof) to your reviews can be a powerful tool in traversing social media and maintaining your reputation. Learn to respond with passion and confidence and represent your business in a professional manner.

The Bubbly Bichon

Jonathan David

The Bichon Frise is one of the most animated, bouncy breeds we know. Their soft curves and unique style is always a head turner. While this trim can seem overwhelming, once you understand the lines you'll love doing this cut. In this one hour live dog seminar, Jonathan will talk about the proper profile and demonstrate techniques to achieve that continuous, rounded profile of this truly beautiful breed. The seminar will finish off with a demonstration of the "tricks" to achieve the round, devilish expression of the Bichon Frise head.

You Do WHAT In People's Homes? The Insider's Scoop On House-Call Grooming

Laura Hearn

Want to go mobile but don't have the funds for a grooming vehicle yet? Laura shows you how to still be a mobile groomer by actually grooming the pet inside the client's home. We'll cover business expenses, equipment needed, hair containment, safety concerns, and setting prices. Learn a bit more about this niche way of mobile grooming!

Putting Personality In Shih Tzu And Mixed Breed Heads

Lisa Leady

Do you have problems getting that right look on the little characters you are working on? If so, Lisa will show you some different ways to capture the best look for the dog you are having difficulty with. Come see if you can learn something new or even add suggestions for others!

May The Force Be With You

Dan Williams

Common dryers, including “stand,” “cage,” “high velocity” and “force,” are reviewed, with a focus on the equipment’s primary and secondary uses. A series of charts, graphs, color photos, and text assist audience groomers to select the proper dryer for a specific application and groom shop. Force dryers are discussed in detail. The differences between single motor and double motor dryers used in high velocity or force type dryers are discussed. Also covered is the double motor configuration and the pros and cons of series and parallel configurations.

Pricing For Financial Success

Will Comparsi

In this seminar, you will learn how to price your grooms for optimal financial outcomes. Stop losing money because you under quoted. We will talk about charging by the hour vs. by the product and price increases (how often and when). Your business can't wait for you to think about it; learn how to get some money in the bank now!

Understanding The Foundations Of Skin

Dr. Cliff Faver

The most important part of grooming is starting with healthy skin and hair. By understanding the science of what you do on a daily basis can make a difference for the health of the pet, happiness of the client, and the satisfaction of you in your profession. Knowledge is power!

Knight And Day: Transforming Your Grooming With Styling Products!

Kelly Knight

Kelly Knight, GroomTeam USA and Abstract Runway specialist, will show you how to get amazing results on any coat. She will talk about shampoos, as well as after bath products to add volume, texture, and fullness to even the not so great coats. Learn how to use the right product for the right purpose and transform your grooming!

Chop Chop, Groomers!

Koko Tanaka

We love dogs, that is why we became groomers. We want to be kind to dogs and take the appropriate amount of time for each dog, but in order to run our business efficiently, we have a limited amount of time to spend on each dog. So how can we shorten the amount of time spent grooming each dog, and still be sure that we are treating the dog kindly? Saving a little time here, and a little time there will amount to more time saved and a more efficient business! In this seminar Koko will show you the products and tools that she uses for everyday grooming, and how to successfully groom dogs, resulting in shorter grooming sessions. We will discuss how to bathe, prep the dogs before the grooming, and the proper way to do finishing work that result in a happy dog, happy owner, and happy groomer!

Groomer Safety Certification

Linda Easton

In this two part, two hour course you will learn about Salon Safety, Health and Sanitation. Important tips to keep pets and groomers happy, healthy and safe in the grooming process will also be shared. Let your clients know your salon is a safe place to bring their pets. This class presents safety guidelines endorsed by the PPGSA (Professional Pet Groomers and Stylists Association). Attendees will receive an attendance voucher for their continuing education.

Lion Cut Or Not?

Danelle German

Lion cuts are a popular groom style for cats, either because of owner preference or because a cat is severely matted or pelted. Know when a lion cut is the right choice and when it is not so as to avoid unnecessary dangers and incomplete grooms. In this seminar, Danelle will explain how to determine when a lion cut is appropriate and when it is not, how long it should take to complete, and what methods and steps to follow for a clean, smooth finish.

Ann’s Quick Tips For Perfecting Your Poodle

Ann Martin

Ann Martin is one of the most recognizable names in the industry when it comes to Poodles. She has shown and groomed Poodles for many years and won many awards. In this seminar she will share her tips to quick and easy Poodle pet trims that you can take back to your shop. Ann will show you how to perfect your salon style Poodles to make them look balanced and well-groomed while remaining low maintenance for your everyday clients.

Asian Fusion Inspired Pet Trims

Jess Rona

Join Jess as she shows you how to create an adorable Asian inspired pet trim on a mixed breed for her first ever live demo. Jess will share how her gentle grooming approach keeps her clients happy and their owners coming back to her. She will discuss how she decides to create the right style for the dog’s personality and achieve a cute trim using her scissors and snap-on combs. If you have never tried Asian inspired trims or your just getting started you won’t want to miss this one!

Shampoo: The Truth About Solids And Dilutions

Richard Ticktin

Don’t let your profits go down the drain! Passionate about developing quality animal products, Chemist and CEO, Richard Ticktin will share his philosophy about shampoo dilution and its impact on your bottom-line. He uncovers the “Truth” about product-to-water ratios and what you need to look for when shopping for shampoo. Ticktin will also discuss how certain ingredients drive desirable results such as clean coat, better shine, magnificent smell, and groomers’ hand protection.